Articles

[How you can use free AI tools to improve your website](/content/website-graphic-design-articles/how-you-can-use-free-ai-tools-to-improve-your-website/ "How you can use free AI tools to improve your website"/index.html)

12th June 2026

Your website probably needs attention you haven't had time to give it. Free AI tools can help with the copy, the structure, and the search visibility - here's how to start.

[The hidden costs of cheap website hosting](/content/website-graphic-design-articles/the-hidden-costs-of-cheap-website-hosting/ "The hidden costs of cheap website hosting"/index.html)

12th May 2026

The appeal of budget web hosting is straightforward: it is inexpensive, quick to set up and the marketing promises sound reassuring. But the true cost of cheap hosting without managed support doesn't appear on the pricing page. You discover it later, often when it's too late.

[Designing for brand longevity: what makes an identity still feel fresh in 20 years?](/content/website-graphic-design-articles/designing-for-brand-longevity-what-makes-an-identity-still-feel-fresh-in-20-years/ "Designing for brand longevity: what makes an identity still feel fresh in 20 years?"/index.html)

20th April 2026

Most brand identities have a shelf life of about ten years before they start showing their age. Some last decades without feeling outdated. The difference isn’t luck — it’s a set of deliberate decisions made at the start.

[One brand, many voices: how to keep your content consistent](/content/website-graphic-design-articles/one-brand-many-voices-how-to-keep-your-content-consistent/ "One brand, many voices: how to keep your content consistent"/index.html)

14th April 2026

When a business publishes content through a single, dedicated writer, maintaining a coherent voice is relatively straightforward. The moment a second person joins, the challenge begins. How should you best manage that challenge?

[How Cloudflare protects your revenue, reputation and website](/content/website-graphic-design-articles/how-cloudflare-protects-your-revenue-reputation-and-website/ "How Cloudflare protects your revenue, reputation and website"/index.html)

17th March 2026

For many UK businesses, a website is no longer just a digital brochure. It is a storefront, a marketing engine, a customer service channel and, in many cases, a primary source of revenue. That makes it an attractive target for cyber threats and a critical asset to protect. Yet, website security and performance are often treated as an afterthought, only addressed when something goes wrong.

Best landing pages (that convert in 2026) Part 3 - The 'thank you' page

2nd March 2026

Many businesses underestimate the importance and opportunities available in the humble 'thank you' page. Here's how to get the most from this often underrated page on your website.

[Migrating from your legacy system: a practical guide for business owners](/content/website-graphic-design-articles/migrating-from-your-legacy-system-a-practical-guide-for-business-owners/ "Migrating from your legacy system: a practical guide for business owners"/index.html)

5th February 2026

Moving from an outdated admin system to a modern platform is a significant challenge as it’s one of the most critical transitions your business will undertake.

Best landing pages (that convert in 2026) Part 2 - The enquiry form

2nd February 2026

In part two of this series, we’ll learn how to get more user insights from your landing page and how to maximise enquiries from your contact form.

[Spreadsheet hell to streamlined success: what to do when your business outgrows Excel](/content/website-graphic-design-articles/spreadsheet-hell-to-streamlined-success-what-to-do-when-your-business-outgrows-excel/ "Spreadsheet hell to streamlined success: what to do when your business outgrows Excel"/index.html)

13th January 2026

Recognising when Excel has become a hindrance rather than a help isn’t easy. Find out what you can do to extricate your business from "spreadsheet hell"

Best landing pages (that convert in 2026) Part 1 - The essentials

1st January 2026

Ever wondered why some landing pages convert better than others? In this 3 part series I'll suggest some easy ways to optimise your landing page for maximum enquiries and sales.

[Sending push notifications to your Titanium mobile app](/content/website-graphic-design-articles/sending-push-notifications-to-your-titanium-mobile-app-using-the-firebase-messaging-api-v1/ "Sending push notifications to your Titanium mobile app"/index.html)

3rd December 2025

How to send a push notification from PHP to your Titanium mobile app using the Firebase Messaging API v1

[The hidden costs of mobile app maintenance: what you need to know](/content/website-graphic-design-articles/the-hidden-costs-of-mobile-app-maintenance-what-you-need-to-know/ "The hidden costs of mobile app maintenance: what you need to know"/index.html)

25th November 2025

Development costs for mobile apps are clear and tangible but what catches many UK business owners off guard is the ongoing financial commitment required after launch.

[How to tell if your competitors are succeeding with Google Ads](/content/website-graphic-design-articles/how-to-tell-if-your-competitors-are-succeeding-with-google-ads/ "How to tell if your competitors are succeeding with Google Ads"/index.html)

12th November 2025

Google search advertising remains one of the most popular channels for small business advertising in 2025. But before you dive in and start spending your marketing budget, wouldn’t it be helpful to know if Google Ads actually works in your industry? The good news is, you can find out by checking what your competitors are doing – and it’s completely free.

[Optimising push notifications on your mobile app: timing, tone and triggers that drive re-engagement](/content/website-graphic-design-articles/optimising-push-notifications-on-your-mobile-app-timing-tone-and-triggers-that-drive-re-engagement/ "Optimising push notifications on your mobile app: timing, tone and triggers that drive re-engagement"/index.html)

1st September 2025

Push notifications remain one of the most effective yet underused tools in mobile app marketing. When handled carefully, they can nudge dormant users back into your app, encourage repeat actions, and build long-term loyalty. When mishandled, however, they can feel intrusive, irrelevant, and even lead to app deletions.

[Why some logos shout while others whisper](/content/website-graphic-design-articles/why-some-logos-shout-while-others-whisper/ "Why some logos shout while others whisper"/index.html)

2nd August 2025

Title case, lowercase or uppercase? The decision represents a delicate balance between message and aesthetics—it fundamentally influences how customers perceive and interact with your brand across all touchpoints.

[Tablet vs mobile phone app design: the differences you need to understand](/content/website-graphic-design-articles/tablet-vs-mobile-phone-app-design-the-differences-you-need-to-understand/ "Tablet vs mobile phone app design: the differences you need to understand"/index.html)

16th July 2025

When developing a mobile app for your business, understanding the fundamental differences between tablet and phone design isn't just a technical consideration - it's a strategic decision that can impact user engagement and business outcomes.

[Using Canva? Why a professionally designed toolkit is the way forward.](/content/website-graphic-design-articles/using-canva-why-our-professionally-designed-toolkits-are-the-way-forward/ "Using Canva? Why a professionally designed toolkit is the way forward."/index.html)

1st July 2025

Canva democratised design, but it also created a new problem: brand chaos. When everyone on your team can create their own marketing materials, how do you maintain professional consistency? The answer isn’t restricting access—it’s providing the right foundation.

[Understanding Google Consent Mode: what you need to know](/content/website-graphic-design-articles/understanding-google-consent-mode-what-you-need-to-know/ "Understanding Google Consent Mode: what you need to know"/index.html)

16th June 2025

As a business owner, you need to balance the effectiveness of your digital marketing with users’ privacy rights. Google Consent Mode helps with this as it offers a technical solution that helps businesses maintain advertising effectiveness while respecting user consent preferences.