# How much do I need to spend on marketing?

## Lifetime customer value

How much does your average customer spend with you?

## Customer acquisition

What proportion of the amount above are you willing to spend to acquire that customer?

## Conversion rate

How many leads do you convert?

1 in  
or 100%

Your target cost per lead is

???

## New customers

How many new customers do you want each month?

You should allocate

???

per month on advertising and marketing.